Tuesday, February 07, 2006

think and grow rich

Promotion: Clearly define your action steps.5. Track the results or your promotional campaign in terms of traffic, click through rates, subscribers and purchasers. Include costs of conducting your campaign and compare that to your sales to determine your return on investment. It is only by tracking the results of the promotion that you will know how to effectively change the presentation for further testing.A spreadsheet is an invaluable tool as a template for specifying your promotional campaign and also for tracking results, costs and return on investment. Adding in columns for each day of the week allows you to allocate your time so that all your promotions are covered in a time effective manner. This becomes your business gauge by which you assess the effectiveness of your promotional campaign.Earning an income on the internet is a process that in broad terms involves three stages:1. Getting your product (acquisition)2. Developing your product presentation3. Promoting the productIn this article, "product" means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, "print on demand" for ebooks, fulfillment for orders and so on.By necessity you will spend time in each of these stages. Each stage will involve a learning phase and an action phase. It's important to identify clearly what stage of development you are currently working on and to focus on completing that sta